Small businesses are always fighting an uphill battle.
Not only do they have to compete with online companies but they also have to compete with big box stores and franchises.
These larger companies might have deeper pockets but a small business has one unique and distinct advantage.
It the fact that they ARE small and that they ARE local.
But here is where the small business owner goes wrong. They don’t take advantage of this. It drives me nuts.
Just because people would prefer to do business with you, doesn’t mean that they are going to beat down your door.
You still need to let people know who you are, where you are and what you do. And the easiest way to do that is by using print advertising.
It’s easier to get your name in front of people by using direct mail or handing out brochures and business cards that it is trying to get to page one of the search engines.
And it’s less expensive that PPC in the long run.
Sitting around waiting for the phone to ring is just going to put you out of business. You have to take initiative and make things happen.
They aren’t going to happen on their own.
If you are located in Massachusetts, where I am, you should call JBS Printing in Boston (well they are located in Hanover which is just South of Boston), they specialize in printing for small businesses.
They are also experts when it comes to Every Door Direct Mailings.
It doesn’t take much for a small business to be successful because they typically don’t have the overhead and big expenses that a large company has, so it’s not like they have to do the sales volume that these big brands do.
That is why Every Door Direct could a great way for the local business owner to advertise and bring in more business.
There are a ton of ways to get a leg up and have a successful small business, sometimes you just need to think outside of the box and be creative.
Set an appointment with your local printing company and see what ideas they can up with to help you bring in more business and increase sales.
The only thing holding you back is you. So take action.
Posted in Small Business